O'Halloran RapidTVNews © Joseph | 13-02-2011
With this agreement, CBS Big Pay-TV channel Prime on more than one million households in Chennai alone will be delivered.CBS Big One is the channel CBS CBS Big Big Big Love Spark and CBS want to start online later this year. Aimed at 18-34 years of English speakers include Prime Entertainment CBS shows like NCIS, CSI: Crime Scene Investigation, Survivor, Rachel Ray, Judge Judy, Frasier, The Insider and Entertainment Tonight.
"Reaching a large audience SCV in Chennai, our target markets overlap, we can have a greater market penetration for the channel," said Ashutosh, Chief Operating Officer (COO), Big Broadcasting. "It is our desire to [provide] the unique content, unique and quasi-direct large-CBS channel at the base wider audience in India and Chennai is a key market. We see an excellent business relationship here, with benefits for both companies. "
CBS Big One is already employed in Hathway Digital, DIGIC, LA, 7 Star, digital network and digital cable networks with Reliance soon reported with direct home satellite TV provider Airtel Digital TV, Sun Direct and Videocon D2H.
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