Waterbury, Vermont Green Mountain Coffee Roasters is dominated by the single serve coffee segment in the United States.
The company owns Keurig, which owns approximately 70 percent of the single market brewing use, said Janney Montgomery Scott LLC, a financial services company.
Keurig also has a patent on K-cups, plastic sleeves used to make beverages in about 40 seconds. Last week, Green Mountain, he seemed to agree its position on K-Cups Coffee Dunkin 'Donuts be strengthened. In some locations, Dunkin 'sell Keurig machines.
But patents Keurig K-Cup are expected to expire next year, and a number of companies are preparing their own versions. Others are touting different machines.
Single serving is widely regarded as the segment of the coffee made at home. It is about 7 percent of U.S. consumption, and the market has doubled each year for three years and we expect 11 percent of consumption by 2012 to achieve, "he said to follow €. It is an even hotter market in Europe. More than half of French households have one of the machine.
Single-serve coffee to consumers, which they perceive as a cup of premium coffee call. It brews quickly and household members must not have the same drink. Manufacturers such as shells, the segment to sell for $ 50 cents to 1 per piece, which is a significant premium for filter coffee. The higher margins are particularly desirable for coffee, a volatile product.
- Emily Bryson York
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