speaker 572-pound of unhealthy Eatery Dies - Fox News

PHOENIX - A man 572-pounds, the glory as a spokesman for the Heart Attack Grill won - shamelessly a restaurant in the Phoenix area advertises its unhealthy, high calorie menu - died on Thursday reported MyFoxPhoenix.com .

Friends of the 29-year Blair River say he died Tuesday, possibly of pneumonia after a battle with the flu.

Standing at 6'8 ", the river has gained worldwide attention after signing on to be the spokesman of larger than life to fall Chandler's Heart Attack Grill last. There are servers dressed as nurses, and the owner of a medical coat hanger, but the menu is the opposite of health-conscious.

Jon Basso, founder of the restaurant a little colorful Wednesday when he was 29 years on sudden death prompted.

"We all have a moment very, very short on this earth, and the measure of a man as he leaves the world, having been here, and I can tell you, Blair River was my friend," said Basso MyFoxPhoenix.

Many criticize the local food supply more than 8,000 calories. They have huge burgers, milkshakes and French fries fried in their blubber. A sign in front of the building is "caution. Device is bad for your health. "

Basso said he expected criticism, but the message in the menu is a scandalous caution. Even some of the guests agreed - it's your choice to eat or not eat.

"We are absolutely guilty of glorifying obesity is what we do, but if you think and why we glorify obesity and future in the Heart Attack Grill Diet Center I think you'll stop" Basso said site.

When asked about MyFoxPhoenix River in November on his modeling contract, he said he felt fine and had no regrets about how he lived his life.

River was a real person who told us of the Heart Attack Grill concert, $ 100 an hour, everything was fun. Basso wants him to remain present as a gentle giant and not someone who's bad eating habits in mind.

The founder said the river is a creative genius who had foreseen, was called to the shooting of a commercial enterprise "Heart Attack Grill. The musical"

River began as a state champion high school football player and wrestler of Payson, Ariz. He is survived by a daughter.

The Associated Press contributed to this report.

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