The greatest movie of all time sold: A look at product placement and advertising ... - PSFK

In the last week at the Sundance Film Festival, Morgan Spurlock began his latest effort, "Pom Wonderful Presents ... The Greatest Movie Ever Sold." Sundance Known primarily for his film Super Size Me, which is also on Premiere, Documentary film a new look at the phenomenon of product placement and advertising in the film. Probably the first example of a movie where the names of advertisers is a key to its title, was actually financed the entire production of product placement in the film. Several brands or bought in the film not only as case studies, but as a business, advertising in its financing of the film. Many commentators have so far on the meta-character in the film he is simply not a movie product placement, but from the financing itself

In an interview with the hot button, "said Spurlock that reference Wonderful negotiated with its main sponsor for the film Pom get the million dollar world have offered to be in POM, a beverage manufacturers use for their dual bulb shaped bottles of pomegranate juice and apparent, the filmmaker has provided 100,000 U.S. dollars in advance and 500 000 for a commercial. To get the rest of the money must Spurlock get at least 250 screens worldwide reached 500,000 DVD sales and digital downloads, and give 600 million media impressions.

print media "having a unit of advertising base supplied from a distribution point ad" has already begun, as the first screening of the film will be considered part of the festival.

Although the film takes a critical look at product placement, according to Spurlock, he embraces the brands. He says the film is not one where the brands are happy, but also where it was the final assembly and retain creative control.

Watch the video interview with more insight into the film and the filmmaker's motives in making it.

Morgan Spurlock