The future of Twitter Advertising? Pay only the Kardashians - The Atlantic

In 2009, Shaquille O'Neal online history. His tweet favorable electrolyte sports strip Enlyten brand was the first time an athlete has used Twitter to peddle a product.

Five months after tweet Shaq, he started a company called celebrities Ad.ly pay to the company, its hundreds of thousands or even millions of followers to approval.

Are you the Twitter stream of celebrities that deliveries to think Ad.ly thought that the placement of advertising between its regular programming to air a regular service. On television, the assurance of beer and the car in competition for slots during the football games. Twitter has the potential for even better targeting: attempts Ad.ly the product with the best fit its stable of famous game, although advertisers have the final say about who supports their product. "Author Ronald Grover writes :

Ad.ly, a 22-man operation from a small number of branches in Los Angeles run, is a pioneer of what he calls "micro-approval." Since its launch in September 2009, the Navy has designed more than 20 000 entries for more than 150 brands, including Sony (SNE), Best Buy (BBY) and Old. Councils, the service has ranked the 140 character limit, Twitter feeds provided by the Kardashian sisters, the rapper Snoop Dogg, and over 5,000 other celebrities list A to D-list.

One of the most effective promoters of celebrity Kim Kardashian, with 5.6 million members and offers meeting with Rebecca Bonbon and Nestle. Read the full article at BusinessWeek.

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